Concept Art | Concept Design
Typically, a client wants something “nice” really quick — rather than to focus on defining a problem or building a baseline and story. The understanding that nice visuals will naturally follow a well-anchored concept, and bring key art or identity to more than the sum of its parts, is something we as designers still have to preach. Normally, this anchoring is the most important part of our work and is what takes time. Then and now, form — should in most cases — follow the concept.