Advertising | Art Direction
Specialty Silicone Fabricators came to me to reach a wider audience in showcasing their varied range of skills and production. I worked with marketing and engineers to understand their detailed and delicate products. They planned to use photography, which had not been finalized, and wanted to make an impact in a relatively short amount of time. I laid out ideas and layouts for the photographer, and also created illustrations to be used separately or with the photo assets. The illustrations proved to be effective and differentiated them from their competition. We introduced the company's offering with this illustration format with a clear idea of the echo affect the photography would eventually bring. SSF was bought by Trelleborg in 2016.
I am continuing services with one of the principals at SiMEDEx Inc. Site in progress: SiMEDEX Inc.